Trsut

from " the 7 habits of highly effective people " :
it simply makes no difference how good the rhetoric is or even how good the intentions are; if there is little or no trust, there is no foundation for success. 

Paradigm ?

from " the 7 habits of highly effective people " :

it's the way we "see" the world -- not in terms of our visual sense of sight, but in terms of perceiving, understanding, and interpreting.